A foot soldier in the Great Beer Revolution. Consultancy, public speaker, writer and podcast producer. A Bachelor of Journalism ( BJourn, Rhodes), qualified beer judge (BJCP), writer (FHM, Imbibe UK, OnTap Mag), Podcast Producer ( The Mash Tun), Trainer and Consultant. Founder of Fermented.co.za. Once drank beer for refreshment, then flavour complexity, now both.
Murray Slater (Beer Whisperer Consulting) has a proven track record in creating engaging resource materials and training methods for hospitality staff.
During his time at Beer Revolution Pty Ltd ( Beerhouse) he created service, product knowledge and equipment maintenance training courses and manuals .
Combining this with a focused incentives program has produced the best equipped staff in South Africa to sell beer. This included training the trainers
Many of his staff have progressed on to become leaders in hospitality and valuable assets in other parts of the beer industry.
He has a drive and passion to broaden the footprint of the beer industry and sees education as the most vital tool in shaping competitive advantage and increasing sales volumes